AESTHETIC
Shortlisted applicants will be notified via email while winners will be announced on our website and our Instagram channel. Winners will also receive a certificate designed by DFIA and their works will be exhibited on the website and social media channel.
JURYING CRITERIA
ANALYTIC
CREATIVE
JUDGE
Tae Kim
Hi, my name is Tae Kim. I am currently a footwear designer at Puma, specializing in performance running in Boston, MA. Throughout my career, I’ve worked with brands such as New Balance, Converse, and Saucony, gaining experience across various aspects of design. No matter the medium, I believe great design is rooted in storytelling.
Jaeyoung Cheong
I am a product designer who enjoys crafting intuitive and meaningful experiences. I studied graphic design at the Maryland Institute College of Art and have spent the past six years working across fintech, startups, and global agencies in NYC. My experience includes designing for companies like PEX Card, Organic, GALE Partners, and Late Checkout, collaborating with clients such as NI, MilkPEP, CPP Investments, and Dropbox. I am always excited to see fresh ideas and creative problem-solving, especially when design takes unexpected and innovative forms.
Dione Lee
I am a Singaporean designer and artist based in New York City. I am currently designing experiences as a Senior Designer at HUSH. Alongside this, I pursue my artistic practice and have shown in exhibitions in Singapore, Los Angeles, Baltimore, and Rotterdam.